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How To Get Verified on TikTok: Tips for a Successful Application

even if you’re not trying to become the next charli d’amelio, it’s worth finding out how to get verified on tiktok.

after all, the social network has around 1 billion monthly active users. that’s a huge potential audience to tap into.

verified tiktok accounts benefit from increased exposure and a certain amount of credit. a verification badge is basically a stamp of approval from the overlords of tiktok.

If you’ve been wondering how to get a blue checkmark on tiktok, keep reading. Here’s what tiktok verification is, why it’s important, and how to make sure your verification request is approved.

what does it mean to be verified on tiktok?

As on other social platforms, a blue tick on tiktok means an account’s identity has been confirmed. verification is usually reserved for celebrities, brands, or influencers. these accounts are more likely to be targeted by impersonators.

but you don’t have to be super famous to get verified on tiktok. in fact, there are all kinds of businesses (like spikeball!) that are tiktok verified.

read on to find out the most important things you need to know about getting verified on tiktok, or watch our video:

why get verified on tiktok?

in short, getting verified on tiktok can help establish and solidify your brand. whether you’re a musician, actor, writer, or even a business owner, a tiktok verified badge can take your career to new heights.

but here’s a more detailed breakdown of why it’s worth getting verified.

authenticity

You know how there are always social media accounts pretending to be NBA insiders on trade deadline day? a verification badge means that tiktok has confirmed the identity of her. that blue check mark next to your username lends credibility and tells viewers that you are the real deal.

Hootsuite's verified TikTok account showing a blue checkmark

source: hootsuite on tiktok

exposure

There are unconfirmed reports that the tiktok algorithm favors verified accounts. that means verified accounts are more likely to show up on your fyp. more exposure means more likes, which can lead to more followers.

reliability

verified accounts often interact with other verified accounts. Getting verified means your favorite celebrities or influencers on the app can reply to your comments and dms. they might even respond to your requests for trade associations.

A video on Ryanair's TikTok account with comments from multiple verified brands

source: ryanair on tiktok

how many followers or views do you need to get verified on tiktok?

When it comes to verification, there is no magic follower or view threshold that you have to reach. that’s because tiktok doesn’t automatically verify big accounts.

some popular creators have hundreds of thousands of followers (even millions!) but no blue ticks.

Unverified TikTok user Cat the Dog Groomer (@catherrera) has 1 million followers

source: cat the dog groomer on tiktok

but like other social platforms, you can request verification on tiktok.

in the past, tiktok used its own secret verification system. The staff would seek out and award TikTok verification badges to reward the content creator for high-quality popular videos.

They now allow tiktok users to request verification from the app. but applying is the easy part: proving you qualify for verification will be more difficult.

you can now request tiktok verification in the @mattnavarra app pic.twitter.com/qnu6igtbhq

— jonah manzano (@jonah_manzano) November 23, 2022

how to request verification on tiktok

tiktok introduced the ability to request verification in November 2022, so you may not have this option yet. but if you do, starting the verification process on tiktok is pretty straightforward.

  1. in the tiktok app, tap your profile in the bottom right corner, then tap the menu button in the top right.
  2. tap settings & privacy.
  3. Tap manage account and then tap verification. ༚ if you are registered as a business account, you can only apply for business verification. ༚ If you are registered as a personal account, you can request personal and institutional verifications.
  4. follow the steps in the app to submit a verification request.
  5. once you have submitted your application, you will need to wait for the tiktok team to review your application. it is not clear how long that wait may be. in some cases, it can take up to 30 days.

    5 tips to get verified on tiktok

    requesting tiktok verification is the easy part. making sure your application is approved? that’s a bit more complicated.

    but here are some tips and tricks to help you maximize your chances of getting verified by the tiktok staff handing out the coveted blue check.

    1. find your niche and keep producing

    Establishing any brand on social media means posting popular and authentic content every day. once you become known for something, it’s easier to attract, retain, and grow your following. That’s why it’s important to start developing compelling, engaging content and keep your foot on the pedal.

    help keep up with tiktok challenges and trending hashtags. it is a proven fact that tiktok users like brands that participate in tiktok trends.

    and since music is one of the biggest factors on tiktok, you’ll want to keep up with the songs and artists that are trending on the platform. including them in your videos can be an easy way to capitalize on their popularity.

    plus, there’s always a chance that participating in a viral dance challenge will earn you a stitch or duet from another verified tiktok account.

    You’ll also want to do an analysis of your own videos. What kind of content is doing well and what is landing the most thud? this can help measure the impact of your content and show you what posting times give you the best results.

    2. appear in the media

    It turns out that traditional star-making platforms are still relevant. who knew?

    But it’s not just traditional media coverage, either. yes, it definitely helps to be featured in a magazine or newspaper or on TV and radio. but being featured in online posts, youtube clips and podcasts with other highly regarded creators is also a great way to spread your message.

    guess what? those places also look for content. you just have to give them a reason to want to introduce you.

    tiktok star elyse myers went mega viral after her story about the worst date of her life. But being featured in People magazine probably didn’t hurt her following either.

    It’s helpful to follow relevant newsworthy or topical topics. if people want to hear your opinion on the latest news, your chances of being featured increase.

    3. get verified on another social media platform

    other social networks such as facebook, instagram and twitter also allow you to request verification. and once you’ve been approved on one platform, you’re much more likely to get verified on another.

    each of those platforms has its own set of qualities that they look for users to meet in order to be verified:

    • Facebook likes to verify accounts that are professional and official representations of a brand.
    • twitter checks featured active accounts that belong to one of six different categories. in some cases, you will need to provide proof of notoriety or authenticity.
    • Instagram is a tough nut to crack. essentially, it will only check accounts that have a good chance of being impersonated.
    • getting verified on other social platforms increases your chances of getting verified on tiktok. a blue checkmark on facebook, twitter or instagram lets the tiktok team know that you are someone with real standing on the internet. and you can connect those accounts to your tiktok account. verification on various other platforms can even help you get verified on tiktok without having followers!

      so get those verification processes going!

      4. go viral

      This one may seem a bit obvious. but most tiktik accounts have at least one big viral outburst before verification. getting on the platform’s “for you” page can be a huge boost for your followers and viewers and will put you on tiktok’s radar.

      high activity and engagement are two of the key metrics tiktok looks for when verifying accounts. going viral checks those boxes very well.

      While there is no scientific formula for going viral on tiktok, there are a few ways it can help your case. here are some ways to do it:

      • Start the video with a catchy hook. You need to make sure your video grabs attention in the first few seconds, or users will simply walk away. This tiktok user’s video about friends’ reactions to your ex opens up super catchy right away.
        • tells a story. not everyone is a dancer. those who can effectively get their point across in a funny or moving way have an advantage. but…
        • keep videos as short as possible. tiktok looks at average length of watch time when evaluating quality. viewers are more likely to watch the entirety of an 8-10 second piece than a minute video. this perfect video of mayim bialik features a sugar glider and is only 12 seconds long.
          • Respond to comments. This can help you engage with potential followers and ensure more people see your video. you should try to create a community with every post.
          • 5. follow the rules

            like any social media platform, tiktok will only verify accounts that follow the community guidelines and terms of service. if you violate those rules, tiktok moderators will flag your account. unfortunately, a brand has a high chance of hurting your chances of getting verified.

            one last piece of advice

            Although it sounds counterintuitive, don’t focus too much on verification. If you follow the steps and hit the marks above in a natural and authentic way, you will get there. just don’t forget to have fun too.

            frequently asked questions about tiktok verified control

            what does the blue tick mean on tiktok?

            the blue tiktok check is a verified badge. it means that tiktok has confirmed the identity of the account.

            can you buy verification on tiktok?

            no, you can’t buy tiktok verification. if someone offers to sell you a verification badge, run, they are trying to scam you.

            How many views or followers do you need to get verified?

            tiktok doesn’t automatically verify accounts with a lot of views or followers (but those people can definitely request verification!). Ultimately, tiktok is more interested in verifying accounts that are either well known or experiencing explosive and steady growth. going viral doesn’t hurt!

            do you get paid if you’re verified on tiktok?

            That’s a bit more complicated. Verified tiktokers are not paid by the platform (unless they choose to join the tiktok creator fund), but they are more likely to attract the attention of brands looking for new content partners.

            grow your presence on tiktok along with your other social channels using hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. try it free today.

            Try it free!

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