It’s important for your brand to demonstrate credibility whenever you can, and on social media, that often means getting verified. verification comes with a small blue checkmark in its name, a distinction that is similar across all social media platforms.
If you’ve been running your brand’s tiktok account and wondering how to get that little blue check mark, you’re in the right place. we have six tried and true tips on how to get verified on tiktok.
let’s get started.
what is tiktok verification?
tiktok verification is a process that verifies identities and lets users know that these accounts belong to whom they claim to belong to. essentially, it lets the platform know that you or your brand is a prominent and well-known name, and your account needs to be authenticated to prevent followers from being scammed by impersonators.
Many celebrities and well-known influencers work to get verified, but it’s also a great idea for brands. we can see the blue checkmark of duolingo indicating its own verification below:
There is no verification request process. you can’t submit your brand for approval like you can on other platforms. instead, tiktok reviews their accounts to see if any meet their verification standards and awards them the blue check.
this makes the tiktok verification process less straightforward, but also more exciting when it finally happens!
why is tiktok verification important?
so why is tiktok verification so important? Let’s go over a few reasons why tiktok verification is important for your brand.
authority
verification helps demonstrate the authority of your brand. As the blue checkmark has become a staple for verified marks on social media, consumers have begun to associate it with authoritative and credible brands. If your competitor is verified, but you are not, consumers are likely to follow, listen, engage, and buy from the verified brand.
authenticity and reliability
similarly, when consumers see the blue mark, they automatically realize the authenticity of your mark. It’s not easy to get verified (as you’ll see below), which means any brand with verified status can be trusted immediately.
growth
In addition, verification can contribute to growth. Although unconfirmed, there is a rumor that verified accounts get priority on tiktok’s “for you” page, which means your brand will be exposed to more people once verified. this increases reach and helps your account grow quickly.
credibility
As we mentioned earlier, your brand credibility is important on tiktok. a tiktok verification tells your audience that your brand is legitimate. if your brand is not verified, your audience may not be able to tell your brand’s account apart from any other tiktok account.
how to get verified on tiktok
now you understand why getting verified is so important. Next, let’s talk about the steps you can take to verify your account so you can get that coveted blue checkmark.
1. focus on content creation
The first thing you need to do is create content consistently. no one gets verified on the first day, you have to prove yourself worthy. so put together a tiktok content strategy and start creating a lot of content on a regular schedule.
Another reason why constant content creation is so important is that tiktok also wants to see a constant growth of followers. in fact, some sources say that to get verified, you need to generate between 500 and 2000 new followers per day. Although it sounds exaggerated, tiktok has more than a billion monthly active users, so you shouldn’t have many problems.
start creating daily tiktoks and pay attention to the ones that tend to get the most engagement. creating more videos like that is probably your best bet, especially when it comes to our next point.
2. create a viral video
If you want to get verified on tiktok, it helps to go viral. Going viral on tiktok means creating a video that appears on the “for you” page of many users, generating hundreds of thousands of likes and views. This not only helps grow your account, but also lets tiktok know that you’re creating great content that users love.
Most accounts typically have at least one viral moment before reaching verified status. focus on creating content that gets a lot of likes, and consider tapping into popular trends and participating in challenges as a way to increase your chances of having a viral video.
There is no specific method to go viral. for the most part, it’s all about getting lucky or posting the right content at the right time. if you stick with quality content, you should be getting your own viral video in no time.
3. get verified on other social media platforms
tiktok wants to make sure they’re being smart about their verification process, so they’ll often look at users’ other social media profiles to see if they’ve already been verified there. this means you want to start the verification process on platforms like facebook, instagram and twitter before moving on to tiktok.
if you’ve already been verified on any/all of your other platforms, you have a much better chance of tiktok giving you the same status. so check out our guides on how to get verified on other social media platforms (linked above) so you can prove your authority and authenticity across all your accounts.
4. get media coverage
tiktok also considers whether it has been featured in media coverage. Getting your tiktok account featured in an online post is a surefire way for the platform to know your account is worth checking.
so how do you get media coverage? This all goes back to our first tip: Focus on content creation. While there will be times when you can submit a few tiktok videos to be included in roundups, the vast majority of media coverage occurs organically.
create great content. Stay active on the platform. media coverage will come.
5. work with influencers
If you’re impatient and your tiktok account isn’t growing as fast as you hoped, you might consider working with influencers. this will help get your brand in front of more users, which could lead to new followers and better engagement.
TikTok influencers love working with brands, and this strategy can be a great way to grow quickly while reaching more potential customers.
Start by exploring tiktok to find influencers who seem to be similar to your target demographic or post content that your target audience would like. For example, a brand that sells children’s toys will look for influencers who regularly talk about being a mom.
Then, compile a list and start reaching out to them about a partnership. many creators will include their email address (or that of their PR person) so that brands can easily start the conversation about a sponsored video. work with the influencer to create a video that engages your audience, helping them grow their account and reach new customers.
6. follow the tiktok community guidelines
Our last piece of advice is simple: follow the rules. if videos are continually removed for violating community guidelines, you are much less likely to reach verified status. so make sure you are aware of the types of content you can and cannot post and abide by those rules.
tiktok verification faq
how many followers do you need to get verified on tiktok?
There is no exact number, but sources say that tiktok is looking to see 500 to 2000 new followers per day.
how do you get verified on tiktok without followers?
this will be difficult, but still possible. try to get media coverage for your brand or get verified on other platforms first.
How many views do you need to get verified on tiktok?
There is no set number of visits you need to verify.
Is it possible for a brand to request tiktok verification?
There is no formal verification request process. you can’t submit your brand for approval like you can on other platforms.
can a brand buy a tiktok verification badge?
Your brand can’t buy a tiktok verification badge.
verify yourself on tiktok and go viral
want to expand your reach on tiktok? Get started by implementing these six tips to speed your journey to verification. To learn more, check out our ultimate guide on tiktok for business. discover new ways to reach your audience, increase your reach and go viral.
