tiktok has taken the world by storm: over a billion people use it today!
As tiktok continues to grow in popularity, more and more marketers are looking for ways to make their videos stand out from the competition and get more views.
why wouldn’t they?
tiktok exposes you to new audiences that you may not have found on other platforms. it’s one of the few places where you can almost guarantee getting in front of gen z.
but getting all those gen and millennial eyes on your content takes more than following the latest trends and praying your videos go viral.
While there’s no sure way to succeed, there are a few things you can do to improve your chances of getting noticed.
in this blog post, we will share some of the best tips and tricks to get more views on your tiktok videos. So if you’re ready to start getting more exposure for your content, let’s see how to get more views on tiktok.
what exactly is a tiktok “view”?
each social media platform defines a view differently. For example, on tiktok, it is considered a view as soon as your video starts playing. and if the viewer views it a second, third, or even multiple times, each of those sessions will also count as views.
As you can see, getting views isn’t the hardest part. however, if you expect viewers to watch your videos through to the end, that’s a different game.
how much do you get per view on tiktok?
in 2020, tiktok launched its creator fund, which officially allows the most popular and successful users of the app to earn money through their content. there is no specific payment plan or set fee; however, tiktok pays $0.02 and $0.04 for every 1000 views.
so obviously the more views you get for a video, the more money you can earn. however, to join the creator fund, you must meet a few requirements:
- You must be 18 years or older.
- you need a minimum of 10,000 followers.
- You must have had a minimum of 100,000 video views in the last 30 days.
- You must live in the UK, USA, Germany, France, Spain or Italy.
- your account must comply with the guidelines and terms of service established by the tiktok community.
If you think this is not achievable, fear not! there are several other ways to earn money with this app. For example, you could partner with a brand you resonate with and get paid to promote their products (and the opposite can be done if you’re a business looking to promote your goods). ), or you can simply use your tiktok account to advertise your products.
10 ways to get more views on tiktok in 2023
no matter what reason you have for using tiktok, one thing remains true: the more views you get, the better engagement. Of course, some people have suggested that you should buy views, but this is generally never a good idea, no matter what social media platform you’re considering doing it for.
yes, the number of views you get will skyrocket at first, but in the long run, people often find that their engagement rates drop and their follower count doesn’t even increase. so invest your time and use these tips – your viewing metrics will start to rise rapidly.
1. use hashtags
This is an extremely powerful tool as the tiktok algorithm uses hashtags to identify and categorize what you’re posting so it can recommend it to viewers who might be interested. you can also view current topics and join the conversation using those hashtags.
2. jump on those sound effect trends
You won’t find trends in tiktok’s hashtag department alone. many of the songs also go through phases where they are wildly popular, like benee’s supalonely or doja cat’s say so.
here’s a step-by-step process for using popular sounds in your video:
Step 1: To get started, tap “+”
step 2: select “sounds” at the top of the screen
You can also use the tiktok discover page to search for sounds. just type the song title in the search field and scroll to locate “sounds”.
tiktok’s algorithm determines which songs are trending based on tiktok user behavior, video shares and of course views.
step 1: browse the sound library, then tap on the sound and select it
step 2: Record your video and your chosen sound will play as you shoot
3. do a duet
no, we are not suggesting you make a tiktok video with someone else. this function allows you to share a split screen with another video; it can be yours or another user’s.
You’ll be on the other half of the screen, and depending on the video you’re using, you can sing, review, or even have funny dialogue. The good thing about this idea is that you can use content that you know has been popular, so getting more views should be easy.
take a look at vessi, a Canadian shoe company known for making waterproof sneakers and performing admirably on tiktok, thanks to its brilliant use of the duo’s brand name to create viral videos and reach a wider audience.
the duo’s giveaway was one of the company’s most successful efforts.
This is a simple but extremely powerful strategy: a duet with your followers, where you showcase your products and at the same time give them a chance to win free products.
It’s a win-win situation. you can reach a larger audience and showcase your amazing products, while your followers win free prizes.
4. target the right audience
It’s always important to remember this: targeting a certain subcategory of tiktok viewers allows you to create consistency and a tone of voice that resonates with your viewers.
Once you know this, you can find other accounts or communities and see what content they’re producing, their hashtags, and more. then use this for inspiration on your own tiktok account.
5. write your title wisely
that’s right, a tiktok subtitle only gives you 150 characters to play with. It’s not much, but it’s enough to grab your audience’s attention and get them to watch your video.
Your caption also serves as a great place to start the conversation with your audience in the comments section. the more you get your audience to engage with you, the better, especially for the tiktok algorithm.
6. promote your tiktok videos on all your social media accounts
Whether you’re using tiktok for personal or business reasons, it’s unlikely that you’re just using one social media platform.
However, suppose tiktok is just one element of your marketing strategy. in that case, you should definitely promote your tiktok video on your other channels, as this can attract more followers to watch your tiktok videos.
7. get viewers to watch the whole video
A view is a view whether someone watches the first two seconds of your video or all of it. however, getting viewers to watch the entire video is essential. the tiktok algorithm views this favorably and is more likely to show your videos in the page recommendations for you.
so how do you achieve retention for your videos?
First, consider adding headers that explain your video and content that invites viewers to duet, join, or comment. you can achieve this in the video and your caption by putting a call to action.
Ask questions in your caption and encourage people to submit comments. then when they comment, start a dialogue with them. add value to the conversation instead of short one word comments to keep people coming back to your comments section.
see how walmart does it perfectly.
8. post at the right time
Once you’ve determined who your target audience is, you can start to figure out when is the best time to post on tiktok for them. tiktok is used in many different ways by working moms, college-age fashionistas, influencers, and businesses.
Luckily, tiktok provides analytics to help you determine when your videos get the most engagement. remember that tiktok is a global app, so your audience may not even be in the same country, let alone the same time zone, as you.
9. prioritize quality
While it’s true that most tiktok videos are shot on people’s phones, that’s no reason to skimp on quality. you should still use proper framing, good lighting, and the best sound quality possible. all these elements will keep users interested. not to mention tiktok prioritizes higher quality videos on the page for you.
10. post several videos per day
The more videos you post, the more exposure you’ll get. For example, if you make a video about gymnastics and someone watching exercise videos on tiktok sees it, they might visit your page and see your other videos.
The best part is that you won’t have to worry about your followers’ feeds being flooded. That’s because the way tiktok curates your feeds, it won’t feel as overwhelming to your audience as posting multiple instagram photos or facebook videos per day.
if you feel the pressure to keep a constant post on tiktok, then you can use a tiktok scheduler.
finishing!
After reading all of these tips, it’s clear that there are plenty of ways to improve your videos that aren’t just about “fooling” the algorithm. tiktok is undoubtedly one of the best platforms for creators. it emphasizes enjoyment and rewards users for being inventive. in general, the more you can connect with an audience, the better your content will perform.
