why would you want to grow your tiktok account?
even if you don’t think your brand or niche would do well on tiktok, you should stay there.
this is mainly because tiktok’s growth so far has been unstoppable with over a billion users and shows no signs of slowing down. Once you have a good idea of how the new social sharing app works, the next step is to grow your profile, but how do you do it?
Let’s talk about that, and I’ll also go over my secret growing hack at the end (hint: check out tokupgrade).
here’s how to grow your tiktok account.
1. make your profile picture friendly
You’ll already know this by using other social media accounts to expand your brand. the more accessible your profile photo is, the more attention your content will receive.
Here’s an extra tip that only applies to tiktok: You can use a video, which will engage people even more.
2. get your profile right
This is another tip that you can translate directly from other social media platforms. the longer people stay, the more relevant, succinct and engaging your profile description will be.
be clear about what you want to communicate and try to be as original as possible.
We also recommend checking out the profiles of influencers you admire, so you can learn what they’re doing. there’s nothing wrong with using a call to action, which encourages people to view your content.
at this time, you can’t include a link, but hopefully this will change at some point.
3. share your other social media channels
If you want to encourage your other online communities to see your tiktok, you’ll need to include your other social networks in your tiktok profile and vice versa.
There’s no better way to brand new a tiktok profile than to share it with your existing followers elsewhere.
4. find self-made influencers
while there are plenty of celebrities who have already gotten used to tiktok, there are also quite a few influencers who have made their own name on the newest social media sharing app, without any existing claim to fame.
These types of influencers are worth following to inspire you. they will also help you keep up with viral trends.
if you’ve just made a video similar to one an influencer uploaded, then you know you have a very good chance of going viral at some point.
5. keep your videos short
As a general rule, you can only upload videos to tiktok that are 60 seconds or less. however, even with this restriction, the recommended average video length is much shorter: just 8-15 seconds.
This is because the average attention span of a tiktok user is quite short. if your video is too long, they’ll just skip over it and you’ll lose that potential follower.
tiktok will also increase your reach if they can see that people watch your videos to the end.
6. use popular songs
Another way tiktok is unique to social media platforms like instagram and twitter is that songs and music play a pivotal role in everyone’s content.
People on tiktok are used to muting when watching videos, so make sure you use popular songs that people will instantly recognize and enjoy.
the more popular your song is, the more likely tiktok will notice your video and decide to feature it. you could end up getting a lot of traffic just because of the song you used.
7. use popular hashtags
how’s your hashtag game going on your other social media channels? the more familiar you are with using trending hashtags, the better you can apply them to your tiktok content.
you can use a hashtag generator outside of tiktok or just put a hashtag in the search bar to see what comes up. tiktok will show you how popular it is, just like instagram, which can help you decide whether to use it or not.
using trending hashtags will increase your chances of being featured on that hashtag’s page.
8. make the most of viral challenges
While you may want to be as original as possible, there is one strategy you should adopt that involves being similar to everyone else, and that is to participate in viral tiktok challenges.
As soon as you find a challenge that is quickly going viral, create your own with a twist to make it something original. videos that present a viral challenge are more likely to do well than those that don’t.
9. know when to post
It’s all very well coming up with great content ideas, but if you don’t post at the right times, you could be shortening the lifespan of your content.
When it comes to the right time to post, there is no right time. it will vary depending on the day and the time zone you are in.
The first thing you need to do is find out where the majority of your audience is located. If they’re located in Italy, for example, you’ll want to try to stick to Italy’s time zone as best you can. you can check all your tiktok analytics by upgrading to a tiktok pro account for free.
10. networking with the greats
you’ll give yourself a very good chance of doing well on tiktok if you figure out how to network with the big influencers.
You can do this by clarifying your niche and industry or by contacting them directly and regularly engaging with their content. It may take a while, but the more you try to connect with them, the better your chances.
11. connect with your audience through live streaming
once you’ve reached the 1k target on tiktok, you can start live-streaming with your audience. when you’re live, your followers will be notified and that notification will stay there until you’re no longer live.
This is a great way to keep getting in front of your followers to make sure they don’t forget about you. it also gives you the opportunity to create a closer bond with the people who follow you.
12. share your content elsewhere
You should not only connect your other social media channels with your tiktok profile, but also share your tiktok content there. cross promoting can go a long way in increasing your chances of going viral and being seen by more people.
13. make sure your thumbnails are attractive
what is one of the first things people see when they scroll through your content? your thumbnail. the more attractive your thumbnails are, the more likely tiktok users are to click on your content to view it.
14. maintain consistency
one of the most critical aspects of growing your tiktok is to be consistent. while you may feel like you’re getting nowhere at first, you won’t get very far without persistence and consistency when uploading content.
To keep people close and interested in your profile, you need to be posting content on a consistent basis. try to upload at least one video a day and make sure the general theme of your profile is the same with each piece of content as well.
15. interact with the content you like
it’s very easy to forget that tiktok, just like any other social media platform, is made up of communities that regularly interact with the profiles they like.
this means that the more you participate and interact with people, the better you will do.
make sure to engage with tiktok content you like and leave comments and likes whenever and wherever you have time. This is a great way to get your name out there, and it’s a great way to show your audience that you’re not just on tiktok to get more followers, but that you want to build an audience around your content.
16. instagram and youtube
instagram and youtube – Two of the most effective places to place your tiktok content if you want to grow your tiktok and get more tiktok followers.
We’ve already talked a bit about sharing your tiktok content elsewhere, but if you really want to make a difference with it, you should know that instagram and youtube are probably your best options. instagram is because it is so similar to tiktok that it is very easy to attract that audience to your tiktok profile, and youtube because, again, it is similar.
youtube also consists of video content, so if you have followers there, chances are they are also interested in learning more about your tiktok profile.
17. follow popular tiktok creators
Honestly, there is no better way to grow your tiktok than to follow popular tiktok creators.
While you might be tempted to stay within your niche and just talk to people within that community, one of the only ways you’ll be seen is in the comments section of popular people.
You have to work to get something back, so make sure you’re engaging with content from a popular creator.
18. regularly check the “for you” section
if you want to keep your finger on the pulse of trends all the time and make sure you can stay ahead with this in terms of growing tiktok followers then you need to make sure you are seeing what page is visiting “for you” regularly.
In fact, we recommend that you check this section at least once a day so you can keep up with everything. The best part is that it only takes a few minutes each time, but those few minutes could completely change your approach to tiktok for the better.
19. discover your target audience
How much time have you spent so far determining your target audience?
if it’s not that much, we suggest you change this. While you might not be too concerned about who your audience includes right now, in terms of growing a tiktok following, if you want to establish a niche and become known in that niche, you need to think about your target audience.
what kind of content are you hoping to publish?
what kind of people do you expect to see it? You have to answer these questions because the more specific you are to your niche, the better chance you have of getting it right. you can’t tackle all tiktok at once.
20. catch those trends at the right time
We’ve already talked about making the most of trends to grow your tiktok followers, but to really stand out you have to reach them at the right time.
You will notice that most of the challenges have multiple versions available at certain times, which means that if you create a video related to one aspect of the trend that has passed, it will be swallowed up quickly. try to stay ahead and understand what people want tomorrow, not today.
21. make up your own challenge
if you don’t think any of the current challenges or trends fit your niche, then it might be time to get out of your comfort zone and try to create one of your own that ties directly to what you’re trying to communicate with your audience.
While you might feel a little shaky at first, it’s worth a try at some point, especially if you want to establish yourself as a tiktok authority. this is one of the best ways to grow your tiktok so that you can increase your social proof and be seen as someone with a lot of credibility.
While following viral challenges is handy and effective, there’s nothing like creating your own challenge to get the right attention. think about it: every challenge you see out there or have tried was started by someone.
22. be as original as possible
in a world where everyone wants to be like everyone else, try to be as original as you can.
This is not an easy thing to do, especially when you are also trying to keep up with the latest tiktok trends in the hope of increasing your tiktok following. However, similar to creating your own tiktok challenge, if you are original with the creation of your content, you will be able to establish much more authority much faster.
Those who are left behind won’t spend much time or effort on your content, and your viewers will take notice.
23. repost tiktok as ugc
if you’re someone who doesn’t have a lot of time to create your own tiktok content, there’s no harm in reposting to your tiktok ugc.
ugc stands for user-generated content, and it’s when you republish content that falls within your niche that you think your audience will like. don’t worry, you don’t have to worry about copyright issues, because your username and username will be on the video when you copy it and post it on your page.
this is a great way to fill your tiktok feed without having to create your own content all the time.
24. come up with a good cta
While your audience would love to see the content you post on your tiktok, this might not be enough to get more tiktok followers right now. however, what might end up being enough is placing a cta or call to action at the end of your videos.
This is a great way to stay connected and engaged with your audience and show them that you care about what they have to say, as well as their opinion. you want them to be involved in your life on tiktok, and if you do it right, they will be more than happy to comply with your account.
It can even be as simple as asking them to follow you to see more videos like the one you just posted. remember, simple is effective.
25. use a growth service
if you just don’t think you have time to spend on your account, you can always grow your account by outsourcing your engagement strategy to a tiktok growth company like tokupgrade.
the tiktok marketing and growth services industry is big and growing all the time. this means there are now many reputable growth services to choose from.
growth services can automate your interactions with others and if you focus on your target audience, you can see your tiktok followers and views grow gradually but successfully. make sure you choose one that has a good reputation and only deals with real, active users.
final thoughts
so there you have it! the ultimate list on how to grow your tiktok account. It may not be easy at first, but once you’ve learned the rules and know how to apply your engagement strategy, it’s a piece of cake.
happy tiktokking and good luck growing that profile!
