how to get more views on tiktok videos
if you want to get more tiktok views this year, here are eight proven strategies to try on your account:
Tip #1: Optimize Page Content for You
if you want to go viral on tiktok, your goal should be to be featured on the page for you (fyp).
the fyp is the home page of the app, filled with an endless supply of algorithmically curated content tailored to a user’s interests.
The beauty of the page for you is that you can display anyone‘s content, which means you don’t need to be an established creator or have thousands of followers.
However, it helps if you optimize your content so that it is more easily recognized and promoted by the algorithm.
you can do this by:
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use relevant keywords or hashtags in your subheadings
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be consistent in your niche
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use trending audio
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prioritize shorter videos
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post at optimal times
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tip #2: engage with users in your niche
tiktok first gained recognition for its viral dance and lip sync videos, but has since become a home for all kinds of content.
now, whatever your niche, there is a place for you, and your audience, on the platform.
if you know who your target audience is, think about the type of content they would engage with and the creators they would follow.
once you have a list, start building relationships with those users by liking and commenting on their videos and sending dms.
by regularly interacting with other users in your niche, you will gradually build a support network for your brand.
this can lead to more likes, comments and shares of your own tiktok videos, which is the best way to improve your profile with the algorithm and ensure more views for your content.
Tip #3: Use trendy sounds and effects
one of the best ways to get views on tiktok is to take advantage of new trends.
Usually this means creating videos that include viral visuals and tiktok sounds.
in fact, there’s a theory among some tiktokers that adding a trendy sound to your video, even at low volume, will trick the algorithm into showing your content to more people.
whether it’s true remains to be seen, but here’s what we know for sure: tiktok’s algorithm shows users content similar to what they previously viewed.
lots of people watch videos based on trends, so if you join a trend, you increase the likelihood that those users will discover you.
tip: trends come and go quickly on tiktok, bookmark this trending resource so you’re always on top of the latest.
Tip #4: Add Keywords to Your Subheadings
on tiktok, users can narrow down their keyword search by users, videos, sounds, live, and hashtags.
that means that writing relevant subheadings using chosen keywords can seriously affect the visibility of your content.
take the keywords “social media scheduling tool” for example. when searching on the discover page, a relevant video of a tiktok user speaking later appears first.
